Defining Compliant Communication Guidelines

This session explores the current EU, UK, and US regulatory landscape around green claims and what it means for brands communicating about wool. Compliance expert Emma Covi and author Lucianne Tonti join host Lisa Bergstrand to unpack which wool properties can be stated compliantly, how to use certifications like the Responsible Wool Standard, and how to navigate the still-uncharted territory of regenerative claims — without falling into greenwashing or greenhushing.