Sessions
Season 2
2026
SeminarWool Certifications — What’s Right for Your Brand?1 September 2026This session explores wool certifications, with a focus on Australian Wool Exchange’s standards, Responsible Wool Standard’s transition to Materials Matter and Abelusi. Our expert panel discusses certification processes, traceability, and how these standards support traceable wool production.
SeminarRecycled Wool — Opportunities and Limitations17 June 2026This panel explores the latest developments in recycled wool, including processes, standards, challenges, and future prospects. Experts from industry share insights on quality, legislation, and innovative technologies shaping the recycled wool market.
SeminarDefining Compliant Communication Guidelines20 May 2026This session explores the current EU, UK, and US regulatory landscape around green claims and what it means for brands communicating about wool. Compliance expert Emma Covi and author Lucianne Tonti join host Lisa Bergstrand to unpack which wool properties can be stated compliantly, how to use certifications like the Responsible Wool Standard, and how to navigate the still-uncharted territory of regenerative claims — without falling into greenwashing or greenhushing.
SeminarThe Latest on Wool Emissions25 March 2026This session explores the complexities of measuring and reducing wool’s carbon footprint, including the latest standards, methodologies, and innovative practices in lower-impact wool production. Experts discuss how brands can implement effective strategies for environmental impact reduction and transparent reporting.
SeminarWool 101 — Building a Strong Wool Foundation21 January 2026This session of the Good Wool Collective focuses on the fundamentals of wool, including its properties, value chain, and the roles of various stakeholders in the wool industry. The discussion features insights from experts on wool quality, processing, certification, and recycling, emphasizing the importance of innovation and lower-impact practice in the wool sector.
Season 1
2024–2025
SeminarPEFCR, EcoScore and the Impact on Wool22 October 2025This conversation explores the Product Environmental Footprint (PEF) and the French EcoScore, focusing on their methodologies, implications for the fashion industry, and the specific case of wool. The discussion highlights the importance of accurate environmental assessments, the role of legislation, and the potential for future improvements in environmental metrics.
SeminarWool and Animal Welfare19 June 2025This conversation delves into the critical issues surrounding animal welfare in the wool industry, focusing on practices such as mulesing, tail docking, and shearing. Experts from various sectors discuss the implications of these practices on animal welfare, the importance of certifications, and the evolving standards in the industry. The dialogue emphasizes the need for transparency, ethical sourcing, and the role of technology in improving animal welfare. The panelists share insights on how brands can navigate these challenges while maintaining a commitment to ethical practices.
SeminarEuropean Wool28 April 2025Our fourth Good Wool Collective session explores the complexities of the European wool industry, discussing its challenges, opportunities, and the importance of lower environmental impact and animal welfare.
SeminarWool Treatments in the Value Chain27 January 2025In this session, Lisa is joined by author and investigative journalist Alden Wicker, as well as dye master for Dilling Charlotte Høgedal.
SeminarRegenerative Agriculture in Action21 November 2024“Regenerative” is the word of the moment in fashion and farming circles, but what does it actually mean?
SeminarThe Carbon Footprint of Wool7 October 2024This conversation delves into the challenges and opportunities within the wool industry, particularly focusing on the Product Environmental Footprinting (PEF) scheme and its implications for wool’s environmental assessment. Angus Ireland discusses the flaws in the PEF methodology, including its bias against natural fibers and the need for more comprehensive environmental assessments. Tone S. Tobiasson adds her perspective on the role of life cycle assessments and the impact of synthetic fibers on fast fashion, emphasizing the importance of clear definitions and consumer awareness in driving lower-impact practices.
Good Wool Collective