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Seminar · Season 2

Wool Certifications — What’s Right for Your Brand?

1 September 2026

This session explores wool certifications, with a focus on Australian Wool Exchange’s standards, Responsible Wool Standard’s transition to Materials Matter and Abelusi. Our expert panel discusses certification processes, traceability, and how these standards support traceable wool production.

Session Guests

  • Anna HeatonFibre and Materials Strategy LeadTextile Exchange
  • Willy GalliaNatural fibre expert and trader; founderNatural Fibre Connect
  • Brydie CreaghSustainability and Integrity ManagerAustralian Wool Exchange (AWEX)

Hosted by

  • Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary

Setting the stage

Lisa opened the session with an overview of the global wool certification landscape, mapping out the primary differences between farm-level verifications, value-chain standards, and practice-based versus outcome-based regenerative frameworks.

In the knowledgebase

  • Wool Certifications — session slidesDeck · PDF
  • Standards and certifications benchmarkingGuide · PDF