Seminar · Season 1

European Wool

28 April 2025

Our fourth Good Wool Collective session explores the complexities of the European wool industry, discussing its challenges, opportunities, and the importance of lower environmental impact and animal welfare.

Session Guests

Maria BenjaminCo-founderThe Wool Library
Michele VencatoFounderPURAE Italia
Linda KåhedSustainability and Innovation ManagerTiger of Sweden

Hosted by

Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary

Why European Wool?

Each year, thousands of tonnes of European wool is wasted, burnt, buried, or exported overseas. Yet Europe is home to over 75 million sheep and more than 200 recognised breeds, offering incredible diversity and potential for brands willing to look closer to home.

In the knowledgebase

European wool: what is there, what it offers and how to startThe state of Europe’s wool, what it can offer brands in traceability, welfare and storytelling, the obstacles of lead time and minimums, and the routes in for a brand that wants to use it.