Seminar · Season 2
The Latest on Wool Emissions
25 March 2026
This session explores the complexities of measuring and reducing wool’s carbon footprint, including the latest standards, methodologies, and innovative practices in lower-impact wool production. Experts discuss how brands can implement effective strategies for environmental impact reduction and transparent reporting.
Session Guests
Paul SwanWool textile scientistInternational Wool Textile Organisation
Tom KällgrenSenior Sustainability Expert2050 Consulting
Hosted by
Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary
Setting the stage for the topic
The future of wool is not to deny emissions but to tell the whole story — Dr. Paul Swan