Good Wool Collective

Seminar · Season 2

The Latest on Wool Emissions

25 March 2026

This session explores the complexities of measuring and reducing wool’s carbon footprint, including the latest standards, methodologies, and innovative practices in lower-impact wool production. Experts discuss how brands can implement effective strategies for environmental impact reduction and transparent reporting.

Session Guests

  • Paul SwanWool textile scientistInternational Wool Textile Organisation
  • Tom KällgrenSenior Sustainability Expert2050 Consulting

Hosted by

  • Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary

Setting the stage for the topic

The future of wool is not to deny emissions but to tell the whole story — Dr. Paul Swan