Seminar · Season 1

Regenerative Agriculture in Action

21 November 2024

“Regenerative” is the word of the moment in fashion and farming circles, but what does it actually mean?

Session Guests

Charles MassyRegenerative farmer, scientist and authorSevern Park
Tanya MassyFarmer, agroecologist, storyteller
Philippe BirkerCo-founderClimate Farmers

Hosted by

Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary

Regenerative Farming: A Buzzword or the Real Deal?

Regenerative agriculture has become a focal point in the fashion and textile industry, heralded as a solution to some of the sector’s most pressing environmental challenges. But what does it truly entail? Despite its rising prominence, there’s no single agreed-upon definition, fuelling both excitement and scepticism among brands, consumers, and producers.

During our recent Good Wool Collective session, Regenerative Agriculture in Action, we brought together brands and farmers to uncover what genuine regenerative practices look like in action. Our speakers—Philippe Birker, co-founder of Climate Farmers, Dr. Charles Massy, regenerative farmer, scientist, and author and his daughter Tanya—shared their personal journeys, invaluable insights, and aspirations for building a more harmonious relationship with the land.