Series · 5 recordings

Benchmarking Regenerative Standards

Recorded interviews with regenerative wool programmes about how they trace their wool, work with farmers and measure carbon on the farm.

The Woolmark+ Carbon Insetting Programme2 May 2025The Woolmark + Australian Wool Insetting Program aims to connect wool buyers and growers to support emission reductions within the wool value chain.
ZQ and ZQRX4 March 2025This conversation explores the innovative practices of the New Zealand Merino Company in promoting regenerative wool through their ZQRX program. The discussion highlights the importance of animal welfare, environmental integrity, and the unique sourcing and traceability of wool. It delves into the economic stability provided by contract models and the holistic approach of ZQRX in measuring regenerative practices. The conversation also addresses the impact of these initiatives on the farming community and the broader implications for brands looking to adopt regenerative practices.
Lana Trading4 March 2025In this conversation, David Mahilraj discusses his work with Lana Trading, focusing on regenerative practices in wool production. He explains the importance of carbon accounting, quality assurance, and the role of younger farmers in adopting innovative farming methods. The conversation highlights the significance of traceability in wool sales and the premium pricing associated with these practices.
Nativa Regen4 March 2025This conversation explores the Nativa Regen program, which focuses on sourcing wool from regenerative farms. Maria Estrada and Nicolas Sapelli discuss the importance of transparency in the supply chain, the implementation of regenerative practices, and the social impact on farming communities. They emphasize the need for collaboration with brands to scale the program and provide data metrics to support their environmental goals.
Woolmark+19 February 2025In this conversation, Nicki Arndt and Elisabeth Van Delden from Woolmark discuss the organization’s mission to promote wool as a renewable and recyclable fiber. They introduce the Woolmark + roadmap, which aims to address industry challenges such as climate change, consumer demands, and wool price volatility. The discussion covers various initiatives under Woolmark +, including the Nature Positive Farming Framework, the Insetting Program for emissions reduction, and the Nature Positive Impact Program. The conversation emphasizes the importance of collaboration across the wool supply chain to achieve its environmental goals and improve the livelihoods of wool growers.