Woolmark+

In this conversation, Nicki Arndt and Elisabeth Van Delden from Woolmark discuss the organization’s mission to promote wool as a renewable and recyclable fiber. They introduce the Woolmark + roadmap, which aims to address industry challenges such as climate change, consumer demands, and wool price volatility. The discussion covers various initiatives under Woolmark +, including the Nature Positive Farming Framework, the Insetting Program for emissions reduction, and the Nature Positive Impact Program. The conversation emphasizes the importance of collaboration across the wool supply chain to achieve its environmental goals and improve the livelihoods of wool growers.